Bob Lederer RBDR

RBDR’s Annual Super Bowl Advertising Preview

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February 1, 2019.

Today on RBDR: Our annual preview of much anticipated Super Bowl advertising discusses the best and most disappointing spots to be shown this Sunday. Evaluators: Brand Keys Founder and President Robert Passikoff, Engagious and Dialsmith CEO David Paull and Decision Analyst EVP Bonnie Janzen.

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Bob Lederer RBDR

RBDR’s Annual Research Look at Super Bowl Commercials. (RBDR 02.04.2016)

Today: RBDR discusses with three advertising research experts what to expect from commercials set to air during Super Bowl 50 this coming Sunday afternoon on CBS.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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Bob Lederer RBDR

SSI buys Instantly. Budweiser new can strategy. Google Glass: no more? A.I. pioneer passes. (RBDR 01.28.2016)

Today on RBDR:

1) SSI is buying Instantly.

2) The strategy behind Budweiser’s new can design.

3) Google Glass is no more.

4) One of the fathers of Artificial Intelligence, Marvin Minsky dies at age 88.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and while you’re there heck out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find it here.

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Bob Lederer RFL Communications, Inc.

“Real-Time Marketing Report”; MR Analyst “hot”; Emotient tie to Google Glass (RBDR–3/13/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) Monetate and eConsultancy have produced “Real-Time Marketing Report” to define the subject and provide numerous ideas about implementation and its value. We recommend that you download this report. Here is the link: http://info.monetate.com/CREconsultancyMarketingReport_Research.html    2) Research Analyst remains one of the best, fastest growing job opportunities, both in the U.S. and worldwide. 3) SDL reveals results of its Super Bowl 2014 commercials analysis. Esurance

had the top viewer engagement during the game, but spots for Budweiser, Cheerios and Coca-Cola had lasting impressions. 4) Emotient launches new “glassware” that uses Google Glass to measure emotions.