RBDR is sponsored by Socratic Technologies (so tech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today on RBDR: Our second annual look at Super Bowl advertising, including which could shine and the advisability of investing multi millions of dollars in a 30- or 60-second spot.

Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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