RBDR’s Annual Super Bowl Advertising Preview

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February 1, 2019.

Today on RBDR: Our annual preview of much anticipated Super Bowl advertising discusses the best and most disappointing spots to be shown this Sunday. Evaluators: Brand Keys Founder and President Robert Passikoff, Engagious and Dialsmith CEO David Paull and Decision Analyst EVP Bonnie Janzen.

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Brand Upheaval from Tribal Politics & Social Activism | RBDR

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July 24, 2018. Today on RBDR:

Brand Key’s 23rd annual Customer Loyalty Index shows shocking upheaval of brand leadership in 60% of the B2C and B2B categories that the study tracks.

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Super Bowl LI Ad Preview With a Panel of MR Pros | RBDR

February 2, 2017. Today on RBDR:

Our annual preview of upcoming advertisements on this Sundays Super Bowl LI, including what look like the best and least effective TV spots.

RBDR is sponsored this week by RFL Communications, the source of market research news, information and knowledge. Be sure to follow along by visiting our website, subscribing to our YouTube channel, and by subscribing to our three industry-leading MR newsletters!

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Brand Keys’ Passikoff on consequences of Donald Trump’s campaign on brand equity. (RBDR 10.31.2016)

Today on RBDR:

This week, polls are trying to assess who will win the 2016 presidential election in the United States: Democratic nominee Hillary Clinton, or Republican nominee Donald Trump. Today, we hear from Brand Keys‘ Robert Passikoff about a metric that is measurable right now: the brand equity behind Donald Trump’s name.

RBDR is sponsored this week by Toluna, “In Touch With People.”

Experience the future of market research by discovering the possibility of automated insights with Toluna’s newly launched PowerConcept! PowerConcept is the latest addition to the Automated Insights suite available within Toluna’s QuickSurveys platform. Learn more today! Visit their website here.

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Donald Trump’s political rise not a surprise, says Passikoff. (RBDR 05.12.2016)

Today on RBDR:

BrandKeys’ founder & President Robert Passikoff studied Donald Trump’s emotional engagement in political circles last year and says he isn’t surprised by Trump’s strong showing with voters. He spoke with RBDR about that. Read the blog post for yourself by clicking here.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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