Bob Lederer RBDR

CRC: MR Lessons from the Super Bowl Jets | RBDR

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October 8, 2018. Today on RBDR:

Based on Bob Lederer’s new book, “Beyond Broadway Joe: The Super Bowl TEAM That Changed Football,” RBDR presents insights into the daily, season-long and specialized research that the management of the New York Jets did in building a championship-caliber team from a bunch of dregs in a six-year period, culminating in their January, 1969 victory at Super Bowl III.

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Bob Lederer RBDR

RBDR’s Annual Super Bowl Advertising Preview | RBDR

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February 1, 2018. Today on RBDR:

Our annual preview of upcoming advertisements on this Sunday’s Super Bowl LII, including what look like the most and least effective TV spots, along with other insights from this year’s panel of MR professionals: System1 Research President Alex Hunt, DialSmith CEO David Paull and Decision Analyst EVP Bonnie Janzen.

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Bob Lederer RBDR

Super Bowl LI Ad Preview With a Panel of MR Pros | RBDR

February 2, 2017. Today on RBDR:

Our annual preview of upcoming advertisements on this Sundays Super Bowl LI, including what look like the best and least effective TV spots.

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Bob Lederer RBDR

RBDR’s Annual Research Look at Super Bowl Commercials. (RBDR 02.04.2016)

Today: RBDR discusses with three advertising research experts what to expect from commercials set to air during Super Bowl 50 this coming Sunday afternoon on CBS.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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Bob Lederer RBDR

Predictive analytics on B2B. Facebook political targeting. Super Bowl analysis. (RBDR 02.01.2016)

Today on RBDR:

1) What we now know about the impact of predictive analytics with B2B companies.

2) Facebook jumps into targeting of its members as a collaborator with political candidates.

3) Field Agent introduces a novel research analysis of different aspects of Super Bowl viewers.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.