Options to Achieve Data Democratization / RBDR

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July 22, 2019

Today on RBDR: Digital Mortar founder Gary Angel discusses the problems he has faced in serving some clients due to data democratization. And he offers three substantive suggestions for successful implementation of data democratization.

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MR’ers Should Observe Research That Gaming Companies Do

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September 13, 2018. Today on RBDR:

Research Through Gaming founder Betty Adamou reveals a great resource for research information about gamification – gaming companies, which she says are way ahead of the research industry in understanding how and why it works with consumers.

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Microsoft Patents Analytical “Opinion Search Engine” | RBDR

September 13, 2017. Today on RBDR:

1) Microsoft’s patent for “Opinion Search Engine” offers the hope of a search engine that will help brands determine how buyers feel about product & brands they encounter.

2) ThinkNow Research Managing Partner Roy Eduardo Kokoyachuk suggests that the future of online panels (and their improved acceptance by respondents) rests in cultural specialization.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, please click here. To take Bill up on his offer, email him today!

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MR elevated to P&G’s 3 Key Business Components | RBDR

May 8, 2017. Today on RBDR:

1) Eric Horvitz, the new head of Microsoft Research, discusses his obsession with artificial intelligence and its most prominent place in new research initiatives. Read the original feature by clicking here.
2) Procter & Gamble’s disappointing third quarter financial results prompted its CFO to reveal new business plans to Wall Street analysts. “Market Research” is one of the three key elements of the plan, dubbed “Irresistible Superiority.
3) OdinText text analysis of France’s presidential vote points to the possibility of populist Marine Le Pen’s election in spite of polls showing centrist candidate Emmanuel Macron far ahead.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance’s article on “Tips for Choosing A Coding Partner” by visiting here.

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Pollsters Explain Election 2016 Inaccuracy | RBDR

November 14th, 2016. Today on RBDR:

A litany of many of the best pollsters state their leading reasons for the polling industry’s inaccurate predictions for the U.S. presidential election.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

Visit their website for more information.

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