Bob Lederer RFL Communications, Inc.

Key Examples & Use Cases Of Real-Time Data / RBDR

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May 18, 2022

Today on RBDR: Digital marketing authority Bernard Marr blogged about an array of benefits that businesses can count on from attention to real-time data (versus static and “dated” week- or month-old collected information) and the analytics that should accompany it.

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Bob Lederer RFL Communications, Inc.

Brilliant Marketers’ 2021 Approaches for Covid & Beyond / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 17, 2021

Today on RBDR: Everyone in the marketing research reporting fraternity has to be talking about what marketers are going to need to change as the Coronavirus ebbs and, ultimately, is tamed. Four top marketers share with the AMA New York their internal marketing strategies in the here and now.

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Bob Lederer RFL Communications, Inc.

Options to Achieve Data Democratization / RBDR

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July 22, 2019

Today on RBDR: Digital Mortar founder Gary Angel discusses the problems he has faced in serving some clients due to data democratization. And he offers three substantive suggestions for successful implementation of data democratization.

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Bob Lederer RBDR

MR’ers Should Observe Research That Gaming Companies Do

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September 13, 2018. Today on RBDR:

Research Through Gaming founder Betty Adamou reveals a great resource for research information about gamification – gaming companies, which she says are way ahead of the research industry in understanding how and why it works with consumers.

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Bob Lederer RBDR

Microsoft Patents Analytical “Opinion Search Engine” | RBDR

September 13, 2017. Today on RBDR:

1) Microsoft’s patent for “Opinion Search Engine” offers the hope of a search engine that will help brands determine how buyers feel about product & brands they encounter.

2) ThinkNow Research Managing Partner Roy Eduardo Kokoyachuk suggests that the future of online panels (and their improved acceptance by respondents) rests in cultural specialization.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, please click here. To take Bill up on his offer, email him today!

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