RBDR’s Annual Research Look at Super Bowl Commercials. (RBDR 02.04.2016)

Today: RBDR discusses with three advertising research experts what to expect from commercials set to air during Super Bowl 50 this coming Sunday afternoon on CBS.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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Predictive analytics on B2B. Facebook political targeting. Super Bowl analysis. (RBDR 02.01.2016)

Today on RBDR:

1) What we now know about the impact of predictive analytics with B2B companies.

2) Facebook jumps into targeting of its members as a collaborator with political candidates.

3) Field Agent introduces a novel research analysis of different aspects of Super Bowl viewers.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Expert tips on hiring top analytic talent; Surprising Super Bowl #1 commercial winner; PHEME: a system to identify & dispel social media rumors (RBDR–3/5/2014)

Sponsored today and this week by Toluna (http://www.toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1) Three MR industry experts blog about how to find and hire needed analytic talent. 2) Socratic Technologies releases results of its 2014 Super Bowl commercial study, which surprisingly found WeatherTech as the top performer. 3) Microsoft elevated Mark Penn to Chief Strategy Officer, but without specific public responsibilities. The Alliance for Audited Media hired its new CEO, President and Managing Director, Tom Drouillard. 4) Five European universities are cooperating to attempt to develop a system, funded by the EU, that can identify the source of a rumor in social media comes and whether it can be verified.

Debate: Super Bowl ads are worse or better than the norm? Facebook to share TV-related data; Datasift will help WPP clients with social media information; Nielsen opens Super Bowl Advertising Hall of Fame; Most successful mergers stress improved customer satisfaction along with synergies; 28% of consumers disguise their online identity (RBDR–2/5/2014)

Sponsored by RFL Communications (http://RFLonline.com)

Today: 1) Super Bowl advertising studies come to conflicting conclusions about the relative impact of these commercials versus others released during the year. 2) Datasift & WPP will work together to supply WPP clients with social media research insights; meanwhile, Facebook moves to make its TV-related comments available. 3) Companies that merge must emphasize customer satisfaction along with the synergistic efficiencies that are central to every deal. 4) Last week was Data Privacy Day; here are now statistics about what individuals actually do to protect their data privacy.