Sponsored today and this week by Toluna (http://www.toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1) Three MR industry experts blog about how to find and hire needed analytic talent. 2) Socratic Technologies releases results of its 2014 Super Bowl commercial study, which surprisingly found WeatherTech as the top performer. 3) Microsoft elevated Mark Penn to Chief Strategy Officer, but without specific public responsibilities. The Alliance for Audited Media hired its new CEO, President and Managing Director, Tom Drouillard. 4) Five European universities are cooperating to attempt to develop a system, funded by the EU, that can identify the source of a rumor in social media comes and whether it can be verified.

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