Bob Lederer RFL Communications, Inc.

Marketing’s Dilemma: Stagnation, Decline of Digital Skills / RBDR

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January 11, 2022

Today on RBDR: In an under-addressed and worrisome situation for the marketing profession, a study from the UK’s Chartered Institute of Marketing and Target Internet discloses that digital marketing skills have continued to
deteriorate and, in some cases, stagnate since the pandemic hit.

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Bob Lederer RBDR

How Scotiabank Caught Up To Competitors In AI Use / RBDR

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January 10, 2022

Today on RBDR: An important case history involving one of Canada’s biggest banking institutions, Scotiabank, demonstrates how slow adoption of artificial intelligence can be overcome and bolster competitive marketplace position. (Link to this blog: https://sloanreview.mit.edu/article/catching-up-fast-by-driving-value-from-ai/)

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Bob Lederer RFL Communications, Inc.

Covid Has Accelerated AI and MR Technology Adoption / RBDR

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September 1, 2020

Today on RBDR: Black Swan Data CEO and co-founder Steve King explains how and why Covid-19 has accelerated the adoption of artificial intelligence and research technology.

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Bob Lederer RFL Communications, Inc.

The Heart Of In-Store Display Measurement / RBDR

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March 19, 2020

Today on RBDR: Gary Angel’s latest “Measurement Minute” on RBDR discusses novel comprehensive in-store display measurement. There is also a report on the passing of research legend Gale Metzger, who died on Monday. (Gale Metzger obituary: https://files.constantcontact.com/ce4b6644201/8be414c9-4404-48b6-9234-f125a5943d64.pdf)

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Bob Lederer RFL Communications, Inc.

Critic’s Response To Gary Angel Measurement Analytics / RBDR

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March 12, 2020

Today on RBDR: Gary Angel answers the critique of viewer Steve Needel re Gary’s initial “Measurement Minute.” Gary had noted novel means of investigating, measuring and calculating the impact of an in-store display. In response, Needel wrote that the only display data worth collecting is the number of units on a display, the display’s discount price and the number of units sold. Gary presents the case to determine more than that.

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