How Easy For Corporate Analytics to Fail | RBDR

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July 31, 2018. Today on RBDR:

McKinsey & Company has identified 10 red flags that signal that a particular business’ analytics program is failing (probably undetected).

Click here to read a relevant study.

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Projected Mktg Results: New Evaluation Standard | RBDR

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June 27, 2018. Today on RBDR:

The Managing Director of The Leading Edge, Chris Paxton, foresees a new era in marketing not far over the horizon.

It would do away with traditional ways of evaluating marketing programs that wait until after they have run their course – and instead adopt performance evaluation based on agreed-upon forecasted results for a marketing overture.

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New Prime Target for Smart Analytics: Procurement | RBDR

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May 15, 2018. Today on RBDR:

As implementation of analytics to improve the efficiency and effectiveness of sales and servicing of consumers/customers ruminates inside companies, Consider Solutions’ Emma Taylor makes the case that companies’ procurement functions can likewise benefit from smart analytics.

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Dramatic, Evolutionary Change to Hit Client, Agency MR | RBDR

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February 21, 2018. Today on RBDR:

Vision Critical CEO Scott Miller blogs about how businesses transforming their marketing into an entirely customer focus is changing research. He notes several major and positive data usage alterations by brands–and reaches important client research department and research agency conclusions about what is ahead.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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How to Recruit Our Next Generation of Researchers | RBDR

November 10, 2017. Today on RBDR:

Bob Lederer reintroduces his idea for recruitment of the next generation of market researchers.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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