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March 12, 2020

Today on RBDR: Gary Angel answers the critique of viewer Steve Needel re Gary’s initial “Measurement Minute.” Gary had noted novel means of investigating, measuring and calculating the impact of an in-store display. In response, Needel wrote that the only display data worth collecting is the number of units on a display, the display’s discount price and the number of units sold. Gary presents the case to determine more than that.

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