Procter and Gamble’s Kirti Singh Tells ANA What It Needs From Research | RBDR

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February 18, 2019

Today on RBDR: In a revisit to RBDR’s November 7, 2018 report, Procter & Gamble Chief Analytics and Insight Officer Kirti Singh tells the annual ANA conference what his company expects and needs from providers of its research.

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P&G Tells All: What It Needs From Research | RBDR

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November 7, 2018. Today on RBDR:

Procter & Gamble Chief Analytics and Insight Officer, Kirti Singh, told the annual ANA conference what his company expects and needs from providers of its research.

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New Super Bowl ad evaluation method. Fuguitt: what’s coming at ARF this week. (RBDR 3.16.2015)

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Today on RBDR: 1) Ipsos and RealEyes have specific recommendations for how to compose a successful Super Bowl ad. 2) Facebook declares its belief that advertisers should judge their online advertising effectiveness based on the number of ads that are viewed on the desktop screen or mobile app. 3) ARF President Gayle Fuguitt shares highlights of this week’s Re-Think conference.