Bob Lederer RFL Communications, Inc.

Ethnography’s Expanded Scope Extends To Exhibit Booth Evaluations / RBDR

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February 9, 2022

Today on RBDR: Ethnography has prodigiously expanded its purview from the traditional laundry room, more recently to retail locations, to even more recent coverage of sports venues and, now, conference/ convention exhibit booths. It has a new name: people-measurement. (Link to case study https://digitalmortar.com/measuring-ces-a-case-study-in-people-measurement-analytics-with-digital-mortars-dm1/)

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Bob Lederer RFL Communications, Inc.

Why Attend People-Sensing Technologies Webinar / RBDR

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January 18, 2021

Today on RBDR: Advanced people-sensing technologies can fundamentally improve your business (better experience, better merchandising and better operations). Digital Mortar and HELLA Aglaia – a leader in people-tracking sensor technology – stage a free webinar tomorrow, Tuesday Jan. 19. (Webinar registration: https://zoom.us/webinar/register/WN_PO4kxE05SJisJ1RixCLrtg)

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Bob Lederer RFL Communications, Inc.

More Effective Curbside-Pickup Covid Workers / RBDR

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October 12, 2020

Today on RBDR: On last Thursday’s RBDR episode, #98 of “Market Research In The Covid-19 Era” series,” Digital Mortar’s Gary Angel offered three elements that could help repair bad curbside pickup during Covid-19. Today, he details three possibilities to empower employees in that process.

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Bob Lederer RFL Communications, Inc.

Facing Covid’s Risks And Opportunities / RBDR

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September 16, 2020

Today on RBDR: Digital Mortar CEO Gary Angel, like so many Americans, relied on curbside pickup of essentials at some of his favorite shopping outlets. But even as he worked to keep himself, his family and his employees safe, it was readily apparent that Covid-19 was playing havoc with marketing analytics.

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Bob Lederer RFL Communications, Inc.

Yes, MR Agency Self-Doubts During Covid-19 Are Normal / RBDR

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May 14, 2020

Today on RBDR: Digital Mortar CEO Gary Angel reviews his decision-making about his company during this Covid-19 crisis, disclosing DigitalMR’s revised daily regimen, his uncertainty thus far, and what we can learn from Shakespeare’s “Hamlet.”

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