The Heart Of In-Store Display Measurement / RBDR

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March 19, 2020

Today on RBDR: Gary Angel’s latest “Measurement Minute” on RBDR discusses novel comprehensive in-store display measurement. There is also a report on the passing of research legend Gale Metzger, who died on Monday. (Gale Metzger obituary: https://files.constantcontact.com/ce4b6644201/8be414c9-4404-48b6-9234-f125a5943d64.pdf)

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Critic’s Response To Gary Angel Measurement Analytics / RBDR

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March 12, 2020

Today on RBDR: Gary Angel answers the critique of viewer Steve Needel re Gary’s initial “Measurement Minute.” Gary had noted novel means of investigating, measuring and calculating the impact of an in-store display. In response, Needel wrote that the only display data worth collecting is the number of units on a display, the display’s discount price and the number of units sold. Gary presents the case to determine more than that.

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Two Tools For Thorough In-Store Display Measurement / RBDR

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March 5, 2020

Today on RBDR: It’s time again for Gary Angel’s “Measurement Minute” on RBDR. Today, detail about two tools (a smart measurement camera and smart processor) which Angel recommends to more thoroughly and accurately measure the in-store attraction and impact of displays.

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In-Store Display Measurement Needs Closer Look

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February 27, 2020

Today on RBDR: Based on his 21st century measurement and analytics experience, after 30 years in the field Gary Angel’s expertise is non pareil. His upcoming video series for RBDR – “The Measurement Minute” – will delve every Thursday on philosophies and glossy technical tools that measure in-store attraction and impact of displays.

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Options to Achieve Data Democratization / RBDR

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July 22, 2019

Today on RBDR: Digital Mortar founder Gary Angel discusses the problems he has faced in serving some clients due to data democratization. And he offers three substantive suggestions for successful implementation of data democratization.

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