Bob Lederer RFL Communications, Inc.

Super Bowl 54 Advertising Preview / 54

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January 30, 2020

Today on RBDR: What can be expected from this Sunday’s advertising during the Super Bowl 54 telecast. Decision Analyst EVP Bonnie Janzen and SVP Clay Dethloff give RBDR a preview.

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Bob Lederer RFL Communications, Inc.

A Dealer’s Satisfaction Survey Will Drive Future Bias / RBDR

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April 3, 2019

Today on RBDR: Bob Lederer’s personal brush with a car dealer survey left him feeling very guilty about what happened to the service department executive who helped him and leaning towards not telling the full truth in future satisfaction surveys from that dealer…better stated as “bias.”

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Bob Lederer RBDR

RBDR’s Annual Research Look at Super Bowl Commercials. (RBDR 02.04.2016)

Today: RBDR discusses with three advertising research experts what to expect from commercials set to air during Super Bowl 50 this coming Sunday afternoon on CBS.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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