Today: 1) A German neuroscience study concluded that Starbucks could charge more for its coffee. China’s state-run media charges that Starbucks is overcharging consumers. 2) MRA’s new Code of Market Research Standards has an enforcement mechanism, or does it? We’re waiting to hear. 3) Tuesday was awards day at The Market Research Event.

Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.

And now, Decision Analyst debuts Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.

Check out these links:

• http://www.nuancecoding.com/aboutus/announcements.html

• http://www.nuancecoding.com/services/global.html

Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

Leave a Reply