Bob Lederer RBDR

Procter and Gamble’s Kirti Singh Tells ANA What It Needs From Research | RBDR

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February 18, 2019

Today on RBDR: In a revisit to RBDR’s November 7, 2018 report, Procter & Gamble Chief Analytics and Insight Officer Kirti Singh tells the annual ANA conference what his company expects and needs from providers of its research.

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Bob Lederer RBDR

How Marketing Can Evolve With Innovation | RBDR

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November 8, 2018. Today on RBDR:

TriggerPoint founder Will Leach philosophizes on how marketing can and should evolve in order to cope and thrive with the continuing influx of innovation.

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Bob Lederer RBDR

P&G Tells All: What It Needs From Research | RBDR

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November 7, 2018. Today on RBDR:

Procter & Gamble Chief Analytics and Insight Officer, Kirti Singh, told the annual ANA conference what his company expects and needs from providers of its research.

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Bob Lederer RBDR

How Disney, Kellogg’s, Unilever Use Emotion Detection | RBDR

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November 6, 2018. Today on RBDR:

How three prominent CPG companies are relying on emotion research in three different and yet successful ways, according to Nikki Gilliland of eConsultancy.com.

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Bob Lederer RBDR

Emerging New Role for Client Market Researchers? | RBDR

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November 5, 2018. Today on RBDR:

Bill Harvey shares what he has recently heard from client market researcher friends who gave been reassigned to interesting new job responsibilities.

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