Bob Lederer RBDR

How to Make Headway on MR Conference Issues | RBDR

November 2, 2017. Today on RBDR:

What can be done by conference attendees, conference exhibitors, and conference holders to pick up and follow through on RBDR suggestions to improve research conferences.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

The Subject No One Wants to Discuss: Pay for Play | RBDR

November 1, 2017. Today on RBDR:

“Pay for play.” Why it’s happening, and why it is accepted.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

More for You About Research Now – SSI Merger | RBDR

October 30, 2017. Today on RBDR:

More commentary and thoughts about the pending Research Now – SSI merger and its ramifications.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Ipsos’ plans to revitalize 2015. Trish Doran’s client MR challenge (RBDR 10.27.2014)

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Today, on RBDR: 1) The Ipsos financial report for Q3 2014 details the research industry’s tough, new challenges during 2014 and the company’s plans to reverse negative results in 2015. 2) JPMorgan Chase SVP & Director of MR & CI Trish Doran shares her direct commentary, made during TMRE in Boca Raton, FL, about essential adoption of research rules by the industry.

Bob Lederer RFL Communications, Inc.

Temkin Group says VOC gaining momentum with large companies; [x+1] report on tension between marketers & consumers; NGMR award winners (BrainJuicer & Insite Consulting) chat with Bob Lederer (RBDR–10/25/13)

Today: 1) A Temkin Group study on Voice of the Customer says for the third consecutive year large companies are overwhelmingly having a positive experience. (Download instructions for the study are on the video.) 2) An [X+1] study of tension between marketers and consumers shows that the latter really don’t like broadly targeting messaging, but at the same time consumers are not as averse to banner ads as many believe. (Download instructions are also in today’s video.) 3) Next Generation Market Research “Disruptive Innovation” award winners BrainJuicer and Insites Consulting spoke with Bob Lederer about U.S. and Europe research selling/servicing and short-term changes they expect in the MR industry.

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