Ipsos’ plans to revitalize 2015. Trish Doran’s client MR challenge (RBDR 10.27.2014)

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Today, on RBDR: 1) The Ipsos financial report for Q3 2014 details the research industry’s tough, new challenges during 2014 and the company’s plans to reverse negative results in 2015. 2) JPMorgan Chase SVP & Director of MR & CI Trish Doran shares her direct commentary, made during TMRE in Boca Raton, FL, about essential adoption of research rules by the industry.

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