Consumers Are Balancing Heavier Online Activity & Fatigue / RBDR

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February 2, 2022

Today on RBDR: Everything has been moving online, and that accelerated with the onset of the pandemic. Cint has published results from a study that examines the positives and negatives felt by individuals in the U.S., UK and India from this flurry of online activity.

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Facebook (fans) criticize Forrester; ARF inaugurates Erwin Ephron Demystification Award; KAO Corp. VP-MR Christian Kane dies at 51 (RBDR–10/31/13)

Today: 1) Its many defenders leap to Facebook’s defense following Forrester Research’s highly critical (some call it “brutal”) analysis of Facebook’s marketing prowess for clients. 2) ARF announced it will inaugurate an award in honor of Erwin Ephron. 3) KAO Corporation VP of MR, Christian Kane, has died.

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Forrester’s “Brutal” analysis of Facebook; Curebit research shows Facebook advertising outperforms Twitter on selling websites; Mobile views being added to TV ratings (RBDR–10/30/13)

Today: 1) Forrester Research’s “brutal” analysis of Facebook marketing value, based on survey of 395 marketers, thinks its shortcomings won’t be taken seriously by the social media giant. 2) Curebit research found Facebook does so well with social commerce sellers that it recommends advertising on Facebook. 3) Mobile TV viewing being added to Nielsen TV ratings in 2014.

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Ipsos repeats that MR continues to miss business opportunities; Sticky wins Next Wave Award (RBDR–10/29/2013)

Today: 1) Ipsos reported its Q3 results and revised its perceptions of the world in which MR is operating and of the MR industry itself. 2) iMedia Connection’s “Next Wave Award” voted on by leading brand and agencies executives selected Sticky for 2013.

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Firefox Lightbeam tells surfers who’s tracking them; Outdoor ad $ to drop thru 2018 (RBDR–10/28/13)

Today: 1) Firefox launches “Lightbeam,” an add-on that informs this browser’s users the entities that are tracking them. 2) IBISWorld report shows expected revenue drops in Billboard & Outdoor advertising through 2018.

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