Big Data Supplanting primary research? No. The case for Multicultural Marketing. (RBDR 08.17.2016)

Today on RBDR:

1) It is overly simplistic for anyone to believe that Big Data capabilities are ready to supplant primary research.

2) The case is made that multicultural marketing will be growing, but should be rebranded as “demographic targeting.” And that should be accompanied by changes in marketing departments and related agencies.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling VP – Global Data Management, Jackie Lorch, has composed a White Paper. “B2B Sample Tradeoffs and the Power of a Multi-Mode Approach” explains for the under-experienced or novice Business2Business survey preparers how to execute it properly and well. You can read it for yourself by clicking here.

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SurveyMonkey DIY launch for giant businesses; Google fines for privacy violations; Tribune Co.’s new SVP-Research; 76-seconds to create online loyalty or you lose it; Not-to-be-missed: Census Bureau’s data visualization pinwheel (RBDR–11/22/2013)

Today: 1) SurveyMonkey Enterprise DIY aimed at largest businesses. 2) You have only 76 seconds to please a potential client online before they leave. 3) Google settles with 37 states for circumventing Safari third-party cookie blocking with its advertising. 4) Tribune Co. hired Toni Falvo, called by a local scribe “the dean of Chicago TV station ratings & research analysts,” as its SVP Research. 5) The Census Bureau’s interactive data visualization pinwheel must be seen to be believed. Think of its potential value in your research:

http://vizynary.com/2013/11/18/restless-america-state-to-state-migration-in-2012/

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

MIT’s inFORM intro could be great MR tool; Using NodeXL for your social media MR (RBDR–11/20/2013)

Today on RBDR: 1) Three MIT researchers have created inFORM, a device that can physically render digital 3D content to people at remote locations. What a great potential research tool, even if it may be somewhat in our future. 2) Multivariate Solutions’ Michael Lieberman explains how he has applied NodeXL in his research work. (YOU WILL WANT TO EXPAND THE VIDEO TO FULL SCREEN TO SEE MICHAEL’S SUPPORTING GRAPHS.)

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Decision Analyst’s new Nuance multi-language verbatim coding service helps companies quantify the meaning of open-ended question responses.

Check out these links:
http://www.nuancecoding.com/aboutus/announcements.html
http://www.nuancecoding.com/services/global.html

Sir Martin Sorrell projects ad businesses in 2018; Freshminds’ CEO Carolyn Plumb says client MRers need to make 3 changes; Texas A&M prof says more stringent MR statistical standards are needed

Today: 1) WPP CEO Martin Sorrell gazes at the advertising business five years from now and says WPP agencies will focus more on research, data and CIOs. 2) Freshminds’ Carolyn Plumb asserts that client market researchers need to make three important changes in the way they function internally. 3) Texas A&M professor & statistician Valen Johnson says statistical standards used to judge the soundness of research efforts need to be made more stringent.

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Decision Analyst’s new Nuance multi-language verbatim coding service helps companies quantify the meaning of open-ended question responses.

Check out these links:
http://www.nuancecoding.com/aboutus/announcements.html
http://www.nuancecoding.com/services/global.html

Nielsen begin Arbitron layoffs; 2020 Research’s “Virtual (Facebook) Intercept;” researcher John Anderson dies (RBDR-11/18/2013)

Today: 1) Nielsen told analysts about $20 million synergies when it bought Arbitron. Now, it is laying off many of those employees. 2) 2020 Research’s new “Virtual Intercept” technology and program brings emphasis to video research, including the ability to interview a company’s Facebook friends. 3) John Anderson, for over three decades the MR Manager for BCBS of RI, died.

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Decision Analyst’s new Nuance multi-language verbatim coding service helps companies quantify the meaning of open-ended question responses.

Check out these links:
http://www.nuancecoding.com/aboutus/announcements.html
http://www.nuancecoding.com/services/global.html