Today on RBDR:

1) It is overly simplistic for anyone to believe that Big Data capabilities are ready to supplant primary research.

2) The case is made that multicultural marketing will be growing, but should be rebranded as “demographic targeting.” And that should be accompanied by changes in marketing departments and related agencies.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling VP – Global Data Management, Jackie Lorch, has composed a White Paper. “B2B Sample Tradeoffs and the Power of a Multi-Mode Approach” explains for the under-experienced or novice Business2Business survey preparers how to execute it properly and well. You can read it for yourself by clicking here.

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