Data Not Created Equal between Ad Agencies, Brand Marketers | RBDR

January 4th, 2017. Today on RBDR:

1) A study points out a discrepancy between the types of data considered most important by advertising agencies versus brand marketers.

2) One of America’s six “A+” political polling organizations, California’s Field Poll, is closing down early in 2017.

3) The FTC reaches an agreement with Turn, Inc. to change the way it handles consumers’ personal information.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system. You can find a link to this case history by clicking here.

For more information, visit Toluna on the web by clicking here.

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Big Data Supplanting primary research? No. The case for Multicultural Marketing. (RBDR 08.17.2016)

Today on RBDR:

1) It is overly simplistic for anyone to believe that Big Data capabilities are ready to supplant primary research.

2) The case is made that multicultural marketing will be growing, but should be rebranded as “demographic targeting.” And that should be accompanied by changes in marketing departments and related agencies.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling VP – Global Data Management, Jackie Lorch, has composed a White Paper. “B2B Sample Tradeoffs and the Power of a Multi-Mode Approach” explains for the under-experienced or novice Business2Business survey preparers how to execute it properly and well. You can read it for yourself by clicking here.

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Gian Fulgoni Returns as comScore CEO. Ad spending, Google & Facebook revenues up. (RBDR 08.15.2016)

Today on RBDR:

1) comScore reinstates Gian Fulgoni as CEO. GfK announces CEO Matthias Hartmann will leave the company by December, citing differences of opinion about the direction of the company.

2) U.S. advertising in the second quarter of 2016 received $2.5 billion in new spending, but in the same quarter Google and Facebook advertising revenues increased $2.5 to $3.0 billion.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research. Survey Sampling VP – Global Data Management Jackie Lorch has composed a White Paper. “B2B Sample Tradeoffs and the Power of a Multi-Mode Approach” explains how to execute Business2Business properly and well. Read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.