January 4th, 2017. Today on RBDR:
1) A study points out a discrepancy between the types of data considered most important by advertising agencies versus brand marketers.
2) One of America’s six “A+” political polling organizations, California’s Field Poll, is closing down early in 2017.
3) The FTC reaches an agreement with Turn, Inc. to change the way it handles consumers’ personal information.
RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system. You can find a link to this case history by clicking here.
For more information, visit Toluna on the web by clicking here.
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