Gian Fulgoni Returns as comScore CEO. Ad spending, Google & Facebook revenues up. (RBDR 08.15.2016)

Today on RBDR:

1) comScore reinstates Gian Fulgoni as CEO. GfK announces CEO Matthias Hartmann will leave the company by December, citing differences of opinion about the direction of the company.

2) U.S. advertising in the second quarter of 2016 received $2.5 billion in new spending, but in the same quarter Google and Facebook advertising revenues increased $2.5 to $3.0 billion.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research. Survey Sampling VP – Global Data Management Jackie Lorch has composed a White Paper. “B2B Sample Tradeoffs and the Power of a Multi-Mode Approach” explains how to execute Business2Business properly and well. Read it by clicking here.

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