Fulgoni discusses online ad fraud. NY Yankees research betrays “rebuilding” desire. (RBDR 08.22.2016)

Today on RBDR:

1) Online advertising fraud receives focused treatment from comScore CEO Gian Fulgoni in the June 2016 Journal of Advertising Research.

2) The “research” the New York Yankees relied on to trade some of their most valued players and admit to their fans that they are in rebuilding mode.

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Gian Fulgoni Returns as comScore CEO. Ad spending, Google & Facebook revenues up. (RBDR 08.15.2016)

Today on RBDR:

1) comScore reinstates Gian Fulgoni as CEO. GfK announces CEO Matthias Hartmann will leave the company by December, citing differences of opinion about the direction of the company.

2) U.S. advertising in the second quarter of 2016 received $2.5 billion in new spending, but in the same quarter Google and Facebook advertising revenues increased $2.5 to $3.0 billion.

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SSI/Instantly deal raises sample issue. Fulgoni: clicks not reliable measure. (RBDR 02.08.2016)

Today on RBDR:

1) The far deeper meaning of the SSI acquisition of Instantly than the purchase itself.

2) comScore Chairman Emeritus Gian Fulgoni explains why, in spite of substantial corporate respect for clickthroughs, that digital measure and others are not meeting demand.

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Fulgoni on Black Friday cont’d. Client of Year Award. YouGov on UK pollsters. (RBDR 12.15.2015)

Today on RBDR:

1) comScore Chairman Emeritus Gian Fulgoni wraps up his thoughts about the implications on research from the 2015 evolution of Black Friday and Cyber Monday.

2) RFL’s Client of the Year in the Foresight Growth category is Johnson & Johnson Canada’s Jeff Srour.

3) YouGov released its analysis about what pollsters did wrong in their projections for last May’s UK elections.

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Gian Fulgoni on Black Friday. Client of Year Award. Nielsen CEO Talks currency. (RBDR 12.14.2015)

Today on RBDR:

1) What does the 2015 evolution of Black Friday (a drop in sales) and Cyber Monday (a notable increase in sales) mean to researchers? comScore Chairman Emeritus Gian Fulgoni tells RBDR viewers.

2) Based on a Nielsen Consumer Neuroscience recommendation, RFL’s Client of the Year in the Digital Day in the Life category is Yahoo!’s David Iudica.

3) Nielsen CEO Mitch Barns tells Wall Street analysts that a change in marketing currency is on the way, but he remained cryptic about what form that new currency might take and when it may take hold.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit 20/20’s Case Studies webpage to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

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