Regarding New Top Executives at Nielsen, comScore

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December 4, 2018.

Today on RBDR: Advertisers and ad sellers hope new digital measurement-experienced executives in charge at comScore and Nielsen will lead to more customer-centric approaches in their traditional research operations. (Link to original blog: https://www.businessinsider.in/media-measurement-giants-are-under-fire-and-theyre-betting-on-digital-marketing-talent-to-win-over-clients/articleshow/66867499.cms)

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Nielsen Sues comScore over Use of its Technology | RBDR

September 25, 2017. Today on RBDR:

1) Nielsen is suing comScore in federal district court for unlawful use of its TV measurement technology.

2) Daniel Yankelovich, one of the polling’s 20th Century luminaries, dies at age 92.

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An Investor May Try and Force comScore to Shareholders’ Meeting

comScore’s (Reston, VA) late financial reporting is encouraging a prominent corporate shareholder to try and force the company into calling an annual stockholders’ meeting.

According to The Washington Post, activist hedge fund Starboard Value (New York, NY), which holds about 4.9% of comScore’s stock, filed suit against comScore to force the meeting. In its suit, Starboard alleges that comScore has neglected to hold an annual shareholders’ meeting for two years.

comScore previously stated that its delay in filing financial information was due to an ongoing re-evaluation of “non-monetary revenue.” Repercussions of this situation included delisting by the Nasdaq stock exchange for failure to file regular documents with the Securities and Exchange Commission.After comScore’s 2016 merger with Rentrak, comScore attempted to orient itself toward becoming an alternative provider of TV ratings information. It had recent success with Sinclair Broadcast Group (Hunt Valley, MD), which dropped Nielsen and opted to use comScore for discerning its television ratings.

comScore’s absence of official 2016 revenues forced RFL Communications to bypass it in our 2016 RFL Global Top 50 Research Organizations listing. It was #17 on our 2015 list.

The pressure from Starboard Value imposes new financial pressure on comScore CEO Gian Fulgoni, Chairman Joan M. Lewis and CFO David Chemerow.

Brad Bortner Concludes Look at MR Research Projectability | RBDR

January 24th, 2017. Today on RBDR: Brad Bortner completes his discussion about projectability of research – how to fix it and what it will cost.

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Why Research Clients Rely On is Not Projectable, with Brad Bortner | RBDR

January 23rd, 2017. Today on RBDR: Brad Bortner explains in detail the evidence that much of the research that clients are relying on is not projectable. He tells the RBDR audience what that means, and its implications.

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In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it directly by clicking here.

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