Bob Lederer RFL Communications, Inc.

MRC Exec Director George Ivie Addresses The Future / RBDR

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July 25,2022

Today on RBDR: Media Research Council Executive Director George Ivie has received a vote of confidence from the group with a five-year contract extension. He told MediaPost Editor-In-Chief Joe Mandese about the challenges ahead.

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Bob Lederer RFL Communications, Inc.

Comscore EVP Brian Pugh’s 2021 Predictions / RBDR

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January 7, 2021

Today on RBDR: comScore EVP of Product Technology projects changes during 2021 and beyond in digital media, varied digital media platforms and digital audience measurement.

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Bob Lederer RFL Communications, Inc.

Small Cos Filling TV Info Needs Left By Nielsen, comScore / RBDR

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September 25, 2019

Today’s RBDR: Significant changes among TV viewers pertaining to how, when, why they are viewing has encouraged small, private companies to develop more in-depth commercial TV measurement capabilities. Some of them are highlighted in a blog by Multichannel News’ Senior Financial Editor Mike Farrell.

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Bob Lederer RFL Communications, Inc.

Bill Harvey’s “Unforeseeable” in MR’s Future (Part 2) | RBDR

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July 15, 2019

Today on RBDR: Bill Harvey wraps up his two-part look at the future of market research. Today, he shares his thoughts about a handful of unforeseeable considerations that will have a major impact.

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Bob Lederer RFL Communications, Inc.

Review of Two New Cross-Platform Media Systems | RBDR

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April 22, 2019

Today on RBDR: Our regular RBDR media research contributor, Bill Harvey of Research Measurement Technologies, received personal introductions to the new cross-platforms being offered by Nielsen and comScore. He offers his thoughts about them.

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