Bob Lederer RBDR

The Truth Re: DIY, MR Industry Growth, MR Tech | RBDR

September 11, 2017. Today on RBDR:

Survey Sampling President & CEO Chris Fanning discusses DIY research, what struggling giant research companies indicate to the full research industry and some hard truths about research technology.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here.

To take Bill up on his offer, email him today!

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Bob Lederer RBDR

Paris, UK Elections Indicate Pollster Turnaround | RBDR

June 12, 2017. Today on RBDR:

1) After prediction success in the French presidential election and UK parliamentary SNAP election, pollsters seem to have righted the ship.
2) Survey Sampling is offering a free sample test for B2B panels that it says will reveal demographics and firmographics.
3) With an estimated 70% of apps collecting and then sharing the personal data of those app users, there is a free service available to consumers to find out what’s being shared and with whom.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

For details on how RFL Video Testimonials can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Bob Ferro’s TrustedTalentMR.com to help MR firms find talent. (RBDR 09.22.2016)

Today on RBDR: Bob Ferro’s “TrustedTalentMR.com” executive recruitment organization, if successful, could establish a new, unique, perhaps better way, to help research companies/users find talent. Bob explains what his new process is all about to Bob Lederer on today’s RBDR.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read the White Paper by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Stanford/NEU study slams personal mktng. Princeton IDs shady tracking. (RBDR 09.21.2016)

Today on RBDR:

1) A Stanford University and Northeastern University study says personalized marketing is just not working. Read the study for yourself by clicking here.

2) A Princeton University study points out a number of subversive tracking being used to identify and collect data from unknowing consumers.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Coalition for Better Ads will need research. Putting research insights to use. (RBDR 09.20.2016)

Today on RBDR:

1) The Coalition for Better Ads doesn’t have a consumer component yet, but is going to need a ton of consumer input. That means “research.”

2) Two separate thoughts about understanding how research insights should be construed and put to use.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.