Stanford/NEU study slams personal mktng. Princeton IDs shady tracking. (RBDR 09.21.2016)

Today on RBDR:

1) A Stanford University and Northeastern University study says personalized marketing is just not working. Read the study for yourself by clicking here.

2) A Princeton University study points out a number of subversive tracking being used to identify and collect data from unknowing consumers.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

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