Today on RBDR:
1) The Coalition for Better Ads doesn’t have a consumer component yet, but is going to need a ton of consumer input. That means “research.”
2) Two separate thoughts about understanding how research insights should be construed and put to use.
RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.
Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.
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