Big Mistake: Data, Analytics, Tech Replacing Qual / RBDR

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March 3, 2020

Today on RBDR: Too many marketers who have vastly expanded Big Data, analytics and technology in their operation have walked away from qualitative research, observes marketing specialist/consultant Rob Hernandez. His new MarketingProfs blog examines what those marketers are missing as a result. (Link to this blog: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data)

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Concept of “Data” Isn’t What Many Marketers Believe / RBDR

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February 4, 2020

Today on RBDR: Steve McKee, co-founder of McKee Wallwork + Co., a market advisory firm, raises interesting and important questions about the concept of “Data” – what it provides and can not – for marketers.

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Acquisition Activity Covets AI and Big Data Companies / RBDR

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October 30, 2019

Today on RBDR: According to data analytics and media company Global Data, look for a heavily-contested, mad scramble from businesses to find a way to gain control of a handful of still independent expert, powerful Artificial Intelligence and Big Data companies.

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Scramble For Takeover of AI and Big Data Cos / RBDR

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June 27, 2019

Today on RBDR: According to Global Data, a data analytics and media company, there should be a mad scramble to gobble up the handful of remaining expert and powerful artificial intelligence and Big Data companies.

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U.S. Govt Data Collectors Are Comfy With Big Data | RBDR

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May 9, 2019

Today on RBDR: Researchers and federal government agencies which collect data share an interest in Big Data, but there are also differences with respect to its acceptance and usage. Corporations and researchers are grappling with it, while the government agencies appear to be all in.

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