Bob Lederer RFL Communications, Inc.

Big Data Becomes Invaluable With Storytelling Skills / RBDR

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April 1, 2022

Today on RBDR: Study after study shows Big Data is overwhelming brands and marketers because the employees they depend on to corral and make sense of that data are ill-equipped skill-wise to complete that responsibility.

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Bob Lederer RFL Communications, Inc.

Big Mistake: Data, Analytics, Tech Replacing Qual / RBDR

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March 3, 2020

Today on RBDR: Too many marketers who have vastly expanded Big Data, analytics and technology in their operation have walked away from qualitative research, observes marketing specialist/consultant Rob Hernandez. His new MarketingProfs blog examines what those marketers are missing as a result. (Link to this blog: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data)

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Bob Lederer RFL Communications, Inc.

Concept of “Data” Isn’t What Many Marketers Believe / RBDR

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February 4, 2020

Today on RBDR: Steve McKee, co-founder of McKee Wallwork + Co., a market advisory firm, raises interesting and important questions about the concept of “Data” – what it provides and can not – for marketers.

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Bob Lederer RFL Communications, Inc.

Acquisition Activity Covets AI and Big Data Companies / RBDR

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October 30, 2019

Today on RBDR: According to data analytics and media company Global Data, look for a heavily-contested, mad scramble from businesses to find a way to gain control of a handful of still independent expert, powerful Artificial Intelligence and Big Data companies.

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Bob Lederer RFL Communications, Inc.

Scramble For Takeover of AI and Big Data Cos / RBDR

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June 27, 2019

Today on RBDR: According to Global Data, a data analytics and media company, there should be a mad scramble to gobble up the handful of remaining expert and powerful artificial intelligence and Big Data companies.

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