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March 3, 2020

Today on RBDR: Too many marketers who have vastly expanded Big Data, analytics and technology in their operation have walked away from qualitative research, observes marketing specialist/consultant Rob Hernandez. His new MarketingProfs blog examines what those marketers are missing as a result. (Link to this blog: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data)

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4 thoughts on “Big Mistake: Data, Analytics, Tech Replacing Qual / RBDR

  1. It’s not just qualitative: Primary research of all types is being abandoned in favor of cheaper data analytics activities, which don’t always answer crucial questions. It’s a myopic way to run a business, one which doesn’t appreciate the value of research.

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