Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.
March 3, 2020
Today on RBDR: Too many marketers who have vastly expanded Big Data, analytics and technology in their operation have walked away from qualitative research, observes marketing specialist/consultant Rob Hernandez. His new MarketingProfs blog examines what those marketers are missing as a result. (Link to this blog: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data)
No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE
4 thoughts on “Big Mistake: Data, Analytics, Tech Replacing Qual / RBDR”
It’s not just qualitative: Primary research of all types is being abandoned in favor of cheaper data analytics activities, which don’t always answer crucial questions. It’s a myopic way to run a business, one which doesn’t appreciate the value of research.
A great point, Mike. What besides education can stem this trend?
Bob, I’m not seeing the link to the blog post you feature in today’s video.
That’s, unfortunately, because I neglected to provide it: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data
that is now rectified–thanks to your request!