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March 3, 2020
Today on RBDR: Too many marketers who have vastly expanded Big Data, analytics and technology in their operation have walked away from qualitative research, observes marketing specialist/consultant Rob Hernandez. His new MarketingProfs blog examines what those marketers are missing as a result. (Link to this blog: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data)
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