Big Mistake: Data, Analytics, Tech Replacing Qual / RBDR

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March 3, 2020

Today on RBDR: Too many marketers who have vastly expanded Big Data, analytics and technology in their operation have walked away from qualitative research, observes marketing specialist/consultant Rob Hernandez. His new MarketingProfs blog examines what those marketers are missing as a result. (Link to this blog: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data)

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Call For A Consumer “Algorithmic Bill of Rights” | RBDR

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March 19, 2019

Today on RBDR: As algorithms become ubiquitous throughout data collection, analysis and information implementation, Kartik Hosanagar, a Wharton School academic, strenuously argues that consumers using and impacted by them need to be protected. He proposes an Algorithmic Bill of Rights. (Link to article: https://www.fastcompany.com/90317658/we-need-an-algorithmic-bill-of-rights)

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What 57% of Researchers Do Wrong | RBDR

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August 23, 2018. Today on RBDR:

What are 57% of marketers doing wrong as they crunch their data? A Wharton School study claims that 57% of marketers are “p-hacking,” which is throwing off their results and potentially costing companies money from wrong results that occur due to p-hacking.

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Who are buyers’ “micro-influencers”? Introducing “Tone of Voice” research. (RBDR 04.28.2016)

Today on RBDR:

1) Defining “Micro-Influencers” and their real, credible impact in driving buying decisions.

2) Introducing the new brand/research phrase “Tone of Voice,” what it is, what it provides and the great impact it has had on several major companies that have implemented it – and at a very reasonable cost!

RBDR is sponsored by 4iUniversity, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

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MR U.S. hiring trends. Big Data’s usefulness. Cruz campaign pollster. (RBDR 4.13.2015)

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Today on RBDR: 1) Reeve & Associates’ Phil Reeve fills us in on the state of market research hiring during Q1 2015.

(Link to Philip Reeve’s video report: https://www.youtube.com/watch?v=mtwa6p7Na-Q&feature=youtu.be)

[For the Reeves & Associates Compensation Report; go to: http://www.reevejobs.com//content/Reeve_2015_Compensation.pdf?&page=Comp_Presentation&sid=Alert%5D

2) Hess Consulting Principal Michael Hess summarizes last week’s presentation about Big Data at the Wharton School.

3) The Ted Cruz for President campaign hires its pollster.