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March 3, 2020
Today on RBDR: Too many marketers who have vastly expanded Big Data, analytics and technology in their operation have walked away from qualitative research, observes marketing specialist/consultant Rob Hernandez. His new MarketingProfs blog examines what those marketers are missing as a result. (Link to this blog: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data)
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It’s not just qualitative: Primary research of all types is being abandoned in favor of cheaper data analytics activities, which don’t always answer crucial questions. It’s a myopic way to run a business, one which doesn’t appreciate the value of research.
A great point, Mike. What besides education can stem this trend?
Bob, I’m not seeing the link to the blog post you feature in today’s video.
That’s, unfortunately, because I neglected to provide it: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data
that is now rectified–thanks to your request!