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April 1, 2022

Today on RBDR: Study after study shows Big Data is overwhelming brands and marketers because the employees they depend on to corral and make sense of that data are ill-equipped skill-wise to complete that responsibility.

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One thought on “Big Data Becomes Invaluable With Storytelling Skills / RBDR

  1. I think the problems Mr. Feller cites are caused by a backwards approach to data. Data has little value – it’s the use of data that might have value (if analyzed correctly). Companies that collect huge amounts of data and then hope for somebody/something to find nuggets deserve the high costs and low returns they seem to get. Using data to answer a question is a great use. Waiting for answers to magically appear through black box AI is not.

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