Will Sorrell’s Exit From WPP Prompt Kantar Sale? | RBDR

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April 18, 2018. Today on RBDR:

When WPP CEO Sir Martin Sorrell resigned on Saturday, it began speculation about the enterprise breaking up. Analysts specifically recommend the sale of the Data Management (research) division, which they estimate could bring $5 billion back and considerably lessen WPP’s $6.4 billion debt.

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More Pros than Cons for Sampling that Includes Automation | RBDR

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April 17, 2018. Today on RBDR:

There is widespread acknowledgement about the complexities of sample. Automation is increasingly being implemented to advance the use of sample, but P2Sample’s JD Deitch believes that automation can mean even more to quality research.

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Automation Will Vastly Improve Sampling | RBDR

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February 14, 2018. Today on RBDR:

For most people, automation means manual work being replaced by machines. But P2Sample’s JD Deitch sees beyond that and expresses big ideas about how it will radically improve sample and the accuracy and worth of research projects.

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Kristin Luck’s future? Unilever’s new “Insights” attitude. (RBDR 1.13.2015)

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On today’s RBDR: 1) We have learned that FocusVision will announce its acquisition of Decipher Inc. today, but the continuing role of Decipher President & CMO Kristin Luck is in doubt. 2) RFL Communications has announced its RFL Market Research Toolbox Report, an initiative to shed light on the proper situation(s) that call for the use of any of the many options available in a research project. 3) Unilever SVP CMI Stan Sthanunathan sat down with Research-Live to explain the business’ new attitude about insights

Online Brits not impacting brands. IBM Watson unleashed on research (RBDR 9/3/2014)

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Today on RBDR: 1) Kantar Media TGI’s study of British online users shows a very low correlation between their online presence and brand activity. 2) The 7th annual UMass Dartmouth Center for Marketing Research focused on Fortune 500 use of social media shows huge buy-in of new social media platforms. 3) IBM’s Watson is being unleashed in the scientific world to show possibilities between chemical compounds and help scientists sift through tends of thousands of daily releases of papers.