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April 4, 2022

Today on RBDR: For marketers intent on effective message engagement, reaching audiences rapidly, there are multiple reasons why text messaging is the optimal choice.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

One thought on “Texting Is Marketing’s Best Choice For Message Delivery / RBDR”

  1. Texting is definitely a great way to stay top of mind and get increased engagement. It’s important to understand the FTC’s rules about it – they’re different than the regulations surrounding email marketing, etc.

    Reply

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