Bob Lederer RFL Communications, Inc.

Texting Is Marketing’s Best Choice For Message Delivery / RBDR

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April 4, 2022

Today on RBDR: For marketers intent on effective message engagement, reaching audiences rapidly, there are multiple reasons why text messaging is the optimal choice.

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Bob Lederer RFL Communications, Inc.

Mobile Screens Upend TV as Consumers’ First Screen / RBDR

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January 18, 2022

Today on RBDR: With little fanfare, consumers’ use of mobile devices as they view most television programs has gained precedence over their TV viewing. So, a flip-flop has occurred, with TV viewing being relegated to the “second screen.”

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Bob Lederer RFL Communications, Inc.

Covid Unexpectedly Moved Consumers To Mobile Shopping / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 11, 2021

Today on RBDR: Unilever Global eCommerce Experience Design Director Oliver Bradley, explained to Discuss.io VP Marketing Scott Fasser five noteworthy changes that Covid-19 has caused in the use of mobile phones for consumer shopping.

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Bob Lederer RFL Communications, Inc.

More Effective Curbside-Pickup Covid Workers / RBDR

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October 12, 2020

Today on RBDR: On last Thursday’s RBDR episode, #98 of “Market Research In The Covid-19 Era” series,” Digital Mortar’s Gary Angel offered three elements that could help repair bad curbside pickup during Covid-19. Today, he details three possibilities to empower employees in that process.

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Bob Lederer RFL Communications, Inc.

Crucial New Variables In 2020 Polling/ RBDR

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November 13, 2019

Today on RBDR: Mellman Group President Mark Mellman blogs that pollsters preparing to apply their expertise in 2020 need to devote special attention to crucial changes that have taken place with respect to modes of data collection (landline versus mobile phone versus texting).

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