Social media better than focus groups? Report about Microsoft cookie plan alternative. IBM researcher can personality profile from Tweets (RBDR–10/17/13)

Today: 1) A Crimson Hexagon survey of digital marketing and advertising professionals finds 72% of them consider social media sentiment research to be better than focus groups. 2) Microsoft’s plan to supplant cookies. 3) An IBM researcher says she can do a personality profile using 200 tweets.

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