Bob Lederer RFL Communications, Inc.

Google Delays Purge Of Third-Party Cookies / RBDR

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July 13, 2021

Today on RBDR: After Google’s earlier announcement that it would drop its ad-targeting connection with cookies, the company says it is delaying this move to late 2023 because of the complexity of making that transition.

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Bob Lederer RFL Communications, Inc.

More Targeted Ad Options As Cookies Go Poof / RBDR

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April 5, 2021

Today on RBDR: Continuing RBDR’s examination of what marketers will turn to as cookies disappear and the targeted advertising that cookies made possible go poof, too. Writing for ANA Magazine, Chuck Kapelke writes about emerging alternative options.

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Bob Lederer RFL Communications, Inc.

No Cookies? This Browser Has No Advertising Data Problems / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 25, 2021

Today on RBDR: Consultant Michelle Madansky discusses the research project conducted for the Brave browser. In early testing, it is demonstrating an ad research process that is generating better advertising data than through cookies.

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Bob Lederer RBDR

Alternatives to Cookies (Thanks, GDPR) | RBDR

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July 30, 2018. Today on RBDR:

The implementation of RBDR and its requirement that every individual surfer approve use of their cookies on each website is leading marketers to alter their research focus and rely on alternative data. A Maror Consulting/Mailjet study reveals some of those options.

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Bob Lederer RBDR

Gallup, Pew “Honored” With Sarcastic “Awards” for Opting Not to Poll | RBDR

February 7th, 2017. Today on RBDR:

1) Digital marketers are predicting the 2018 elimination of cookie-based marketing, in favor of people-based marketing.

2) iMediaEthics’ sarcastic annual polling award winners take a poke at 10 of the industry’s leading companies.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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