Xbox could collect personal data, be MR tool; CEOs prefer dashboards; McDonald’s helps create advertising analyzer (RBDR–10/9/13)

Today: 1) As Xbox One prepares for launch this holiday season, Microsoft makes indications that it may collect players’ personal data that can be used in market research. 2) CEOs describe how data presented to them is currently delivered and explain how they would like fast delivered to them. 3) Phoenix Marketing International collaborates with McDonald’s in creating a new advertising analysis dashboard.

Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research. Find out the business’ growth rampage over the last two years: http://www.precisionopinion.com

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