Research Now CEO search. Confirmit MR exec study. Mobile advertising & Harvard U. (RBDR 10.15.2015)

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Today on RBDR: 1) Research Now announces it has begun a search for a new President & CEO following the resignation of Kurt Knapton. 2) Confirmit launches a global study to identify which of five persons each researcher slots into in order to gain an understanding of where the research industry is going and where […]

NY Times & predictive analytics. Marketers following wrong KPIs. (RBDR 10.14.2015)

Today on RBDR: 1) Further insight into how the New York Times is focusing its measurement of digital readership. 2) Fournaise Marketing Group takes on a controversial topic: how marketers are relying on the wrong KPIs for assess their effectiveness and ROI. RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell phone […]

5 Online MR myths. NYTimes reveals how it builds online readership. (RBDR 10.13.2015)

Today on RBDR: 1) Five myths about online research worth pondering. 2) How the New York Times is measuring what its digital readers are most interested in — and what it is doing about that. RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell phone calling regulations. Can your CATI provider say […]

Why Gallup is giving up in the election polling it created. (RBDR 10.12 .2015)

Today on RBDR: RBDR Producer Bob Lederer reports on the decision by Gallup to discontinue its presidential primary polling — and perhaps its election polling — and offers some thoughts on what it means to business and the industry, plus unsaid reasons for the decision. RBDR is sponsored by Precision Opinion, 100% FCC compliant with […]

Andrew Kohut, 73, is dead. Disturbing MR industry recruiting, training trend. (RBDR 9.10.2015)

Today on RBDR: 1) Pew Research Center founder Andrew Kohut, one of Ameirca’s preeminent pollsters for three decades, died at age 73 after battling chronic lymphocytic leukemia 2) Cambiar’s 4th Annual Future of Research study checked out the current and short-term future talent and training needs of our industry–with several surprising and worrisome results.. RBDR […]

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