Who Knows Personalization? QSRs / RBDR

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January 8, 2020

Today on RBDR: Every marketer’s obsession is incorporating personalization with its customers, but so far reports of success are very sparse . Marketing Dive Associate Editor Chris Kelly suggests it’s happening among QSRs. (RBDR April 8, 2019 report on McDonald’s purchase of Dynamic Yield: https://youtu.be/4-hIaZ_ICeo).

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McDonald’s $300 Million Bet On Its “Dynamic Yield” Acquisition / RBDR

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May 2, 2019

Today on RBDR: McDonald’s $300 million acquisition of decision logic technology company Dynamic Yield is central to its transition to mass personalization. Its goals: optimize and boost sales by algorithmic data crunching of environmental factors with personal data, plus analysis that leads to McD’s food recommendations, better sales and elimination of waste.

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McDonald’s $300 Mil Data Bet In “Dynamic Yield” Purchase | RBDR

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April 8, 2019

Today on RBDR: McDonald’s $300 million acquisition of decision logic technology company Dynamic Yield is central to its transition to mass personalization. It is supposed to optimize and boost item sales by algorithmic data crunching of uncontrollable environmental factors with personal data, plus analysis that leads to consumer food recommendations, better sales and elimination of waste.

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Burger King MR Lures Customers From McD’s Stores / RBDR

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January 10, 2019

Today on RBDR: Burger King applied “geo-conquesting” to target consumers around McDonald’s locations in a combined research and competitive intelligence project. It converted 20 times more consumer business than any prior BK app promotion.

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Can Pokémon Go be used in research? Zoe Dowling thinks so. (RBDR 08.25.2016)

Today on RBDR:

Pokémon Go is more than just the international gaming craze of 2016, it is a concept that businesses can use to drive traffic. FocusVision’s Zoe Dowling offered RBDR some implementable ideas for research using the craze.

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