McDonald’s: Coping With Covid, Planning For Post-Covid / RBDR

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July 14, 2021

Today on RBDR: McKinsey & Co. Senior Partner Brian Kelly interviewed McDonald’s President & CEO Chris Kempczinski about dealing with effects of the Coronavirus and the QSR chain’s adaptations as consumer behavior changes.

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QSRs Revel In Their Campaign And Location Data / RBDR

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March 4, 2020

Today on RBDR: Quick Service Restaurants make business judgements like any other business category, yet QSR is a distinctly different business due to the narrow timing window from decision to purchase, not to mention limitations in terms of location.

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Who Knows Personalization? QSRs / RBDR

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January 8, 2020

Today on RBDR: Every marketer’s obsession is incorporating personalization with its customers, but so far reports of success are very sparse . Marketing Dive Associate Editor Chris Kelly suggests it’s happening among QSRs. (RBDR April 8, 2019 report on McDonald’s purchase of Dynamic Yield: https://youtu.be/4-hIaZ_ICeo).

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McDonald’s $300 Million Bet On Its “Dynamic Yield” Acquisition / RBDR

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May 2, 2019

Today on RBDR: McDonald’s $300 million acquisition of decision logic technology company Dynamic Yield is central to its transition to mass personalization. Its goals: optimize and boost sales by algorithmic data crunching of environmental factors with personal data, plus analysis that leads to McD’s food recommendations, better sales and elimination of waste.

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McDonald’s $300 Mil Data Bet In “Dynamic Yield” Purchase | RBDR

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April 8, 2019

Today on RBDR: McDonald’s $300 million acquisition of decision logic technology company Dynamic Yield is central to its transition to mass personalization. It is supposed to optimize and boost item sales by algorithmic data crunching of uncontrollable environmental factors with personal data, plus analysis that leads to consumer food recommendations, better sales and elimination of waste.

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