Bob Lederer RFL Communications, Inc.

No MR for Xbox One; Twitter’s millions from data sales; Facebook’s new ad measure (RBDR–10/10/13)

Today: 1) Two days after word broke that a Microsoft VP Marketing & Sales indicated Xbox One might collect data for market research purposes, the company issued a statement denying that was in their plans. 2) Twitter made $47.5 million selling its data last year and it’s taking in even more this year. 3) Facebook has revised its advertising and ad measurement processes, making them much more client-friendly and attentive to their needs.

Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research. Precision Opinion is looking to hire additional market research staff. Contact them at http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

Xbox could collect personal data, be MR tool; CEOs prefer dashboards; McDonald’s helps create advertising analyzer (RBDR–10/9/13)

Today: 1) As Xbox One prepares for launch this holiday season, Microsoft makes indications that it may collect players’ personal data that can be used in market research. 2) CEOs describe how data presented to them is currently delivered and explain how they would like fast delivered to them. 3) Phoenix Marketing International collaborates with McDonald’s in creating a new advertising analysis dashboard.

Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research. Find out the business’ growth rampage over the last two years: http://www.precisionopinion.com