Today: 1) The Facebook versus Twitter street fight for the attention and commitment of TV networks and the TV industry in general is gaining global momentum. 2) ANA’s Marketing 2020 study shows winning marketing organizations will create a hub-and-spoke alignment with the CMO as the nucleus and market research as one of the critical spokes.

Sponsored by Precision Opinion, for phone, focus and online-the most trusted name in market research.

On the Precision Opinion website, find out the business’ growth rampage over the last two years:

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