Bob Lederer RFL Communications, Inc.

MRC Exec Director George Ivie Addresses The Future / RBDR

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July 25,2022

Today on RBDR: Media Research Council Executive Director George Ivie has received a vote of confidence from the group with a five-year contract extension. He told MediaPost Editor-In-Chief Joe Mandese about the challenges ahead.

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Bob Lederer RFL Communications, Inc.

Pandemic Consumer Changes That Will Be Permanent / RBDR

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June 2, 2021

Today on RBDR: Matthew Schwartz, Senior Manager of Marketing Communications at the ANA, reports on a study that states a majority of people believe the pandemic will lead to permanent changes at work and home. Here are a few of those changes to note.

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Bob Lederer RFL Communications, Inc.

More Targeted Ad Options As Cookies Go Poof / RBDR

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April 5, 2021

Today on RBDR: Continuing RBDR’s examination of what marketers will turn to as cookies disappear and the targeted advertising that cookies made possible go poof, too. Writing for ANA Magazine, Chuck Kapelke writes about emerging alternative options.

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Bob Lederer RFL Communications, Inc.

CIMM Meeting Lauded For Focus On Improving Ad Measurement / RBDR

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February 10, 2020

Today on RBDR: Last week’s CIMM 9th Annual Cross-Platform Video Measurement and Data Summit featured prominent discussions concerning cross-platform video measurement and granular TV data for advertisers, marketers, media companies and media agencies. It could portend long-sought revolutionary change.

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Bob Lederer RFL Communications, Inc.

No College Recruitment for MR, Like Marketing, Advertising / RBDR

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November 19, 2019

Today on RBDR: If the Advertising and Marketing field can and is implementing a student recruitment program to bring fresh young talent into the industry, what will it take for a Market Research association to kick off a comparable effort as espoused multiple times by RBDR producer Bob Lederer for years?

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