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November 19, 2019

Today on RBDR: If the Advertising and Marketing field can and is implementing a student recruitment program to bring fresh young talent into the industry, what will it take for a Market Research association to kick off a comparable effort as espoused multiple times by RBDR producer Bob Lederer for years?

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

2 thoughts on “No College Recruitment for MR, Like Marketing, Advertising / RBDR”

  1. The issue with the Insights Association specifically has been a lack of commitment from elected leadership and association management that did not come out of the research field and has no first-hand appreciation of what research is and what it can do. I hope that the new CEO of the Insights Association will be able to do a better job, with much more enthusiastic support from the board.

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  2. Bob the MR industry just doesn’t pay enough to attract the best and brightest. Most students coming out of College or Grad schools have a lot of debt and the pay in MR doesn’t cut it.

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