Bob Lederer RFL Communications, Inc.

Researchers Update Skills, Familiarity In ARF Courses / RBDR

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February 17, 2022

Today on RBDR: The ARF Marketing Optimization and Insights Certificate offers researchers the opportunity to update themselves on the latest practices and applications of marketing research. ARF President Scott McDonald reviewed the basics of the six modules available through the association’s affiliation with New York University.

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Bob Lederer RFL Communications, Inc.

Digital Media Measurement Considers ARF for Progress / RBDR

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January 25, 2021

Today on RBDR: In its relatively short history, different suggested modes of digital measurement have broadly expanded. Now, it has been agreed that ARF will be the beacon through which on-going digital measurement will be established and carried through. ((Two relevant links: 1) https://www.mediavillage.com/article/arf-media-model-illuminates-current-wfa-and-mrc-initiatives/…2) https://www.rmt.solutions/arf-model.html)

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Bob Lederer RFL Communications, Inc.

Research Associations Detail Diversity, Inclusion Plans / RBDR

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June 29, 2020

Today on RBDR: The heads of the Advertising Research Foundation (Scott McDonald) and the Insights Association (Melanie Courtright) tell RBDR about their respective group initiatives to improve diversity and inclusion within all segments of the research and affiliated industries.

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Bob Lederer RFL Communications, Inc.

No College Recruitment for MR, Like Marketing, Advertising / RBDR

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November 19, 2019

Today on RBDR: If the Advertising and Marketing field can and is implementing a student recruitment program to bring fresh young talent into the industry, what will it take for a Market Research association to kick off a comparable effort as espoused multiple times by RBDR producer Bob Lederer for years?

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Bob Lederer RBDR

CBS Vision President & CRO David Poltrack Retiring | RBDR

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November 1, 2018. Today on RBDR:

David Poltrack, Chief Research Officer and President of CBS Vision announces his retirement from the network after 50 years. It takes effect at the end of June 2019.

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