Digital Media Measurement Considers ARF for Progress / RBDR

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January 25, 2021

Today on RBDR: In its relatively short history, different suggested modes of digital measurement have broadly expanded. Now, it has been agreed that ARF will be the beacon through which on-going digital measurement will be established and carried through. ((Two relevant links: 1) https://www.mediavillage.com/article/arf-media-model-illuminates-current-wfa-and-mrc-initiatives/…2) https://www.rmt.solutions/arf-model.html)

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Research Associations Detail Diversity, Inclusion Plans / RBDR

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June 29, 2020

Today on RBDR: The heads of the Advertising Research Foundation (Scott McDonald) and the Insights Association (Melanie Courtright) tell RBDR about their respective group initiatives to improve diversity and inclusion within all segments of the research and affiliated industries.

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No College Recruitment for MR, Like Marketing, Advertising / RBDR

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November 19, 2019

Today on RBDR: If the Advertising and Marketing field can and is implementing a student recruitment program to bring fresh young talent into the industry, what will it take for a Market Research association to kick off a comparable effort as espoused multiple times by RBDR producer Bob Lederer for years?

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CBS Vision President & CRO David Poltrack Retiring | RBDR

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November 1, 2018. Today on RBDR:

David Poltrack, Chief Research Officer and President of CBS Vision announces his retirement from the network after 50 years. It takes effect at the end of June 2019.

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Bill Harvey ARF Webinar Details How to Double Ad ROI | RBDR

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April 16, 2018. Today on RBDR:

Research Measurement Technologies’ Bill Harvey hosts an ARF webinar this Wednesday (April 18 at 1PM EDT, 12 Noon CDT, 10AM PDT) in which explains how purchaser targeting, context-ad resonance, fast reach and creative weeding are now proven to double or triple advertising ROI.

ARF members can register by clicking here.

Non-ARF members are welcome to register by sending an email here.

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