No College Recruitment for MR, Like Marketing, Advertising / RBDR

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November 19, 2019

Today on RBDR: If the Advertising and Marketing field can and is implementing a student recruitment program to bring fresh young talent into the industry, what will it take for a Market Research association to kick off a comparable effort as espoused multiple times by RBDR producer Bob Lederer for years?

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CBS Vision President & CRO David Poltrack Retiring | RBDR

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November 1, 2018. Today on RBDR:

David Poltrack, Chief Research Officer and President of CBS Vision announces his retirement from the network after 50 years. It takes effect at the end of June 2019.

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Bill Harvey ARF Webinar Details How to Double Ad ROI | RBDR

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April 16, 2018. Today on RBDR:

Research Measurement Technologies’ Bill Harvey hosts an ARF webinar this Wednesday (April 18 at 1PM EDT, 12 Noon CDT, 10AM PDT) in which explains how purchaser targeting, context-ad resonance, fast reach and creative weeding are now proven to double or triple advertising ROI.

ARF members can register by clicking here.

Non-ARF members are welcome to register by sending an email here.

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Misinterpreting Social Media | RBDR

June 27, 2017. Today on RBDR:

1) ARF’s Audience Measurement Conference discusses what marketers need to comprehend about the information collected from social media.

2) A study from University of California San Francisco says online recruitment for crowdsourcing is besieged by under- and over-representation of important demographic groups.

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The necessity of an online impression. A word on Gayle Fuguitt’s ARF departure. (RBDR 08.01.2016)

Today on RBDR:

1) GetApp’s new research shows that to make the needed impression online, a company must have effective social media activity. It’s twice as important as mobile friendliness.

2) RBDR Producer Bob Lederer has a brief comment concerning ARF President Gayle Fuguitt’s decision to leave the association this October.

RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing and advertising. You are invited to read Decision Analyst’s article titled “Optimizing Messaging & Positioning with Choice Modeling.” Find it by clicking here.

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