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January 25, 2021
Today on RBDR: In its relatively short history, different suggested modes of digital measurement have broadly expanded. Now, it has been agreed that ARF will be the beacon through which on-going digital measurement will be established and carried through. ((Two relevant links: 1) https://www.mediavillage.com/article/arf-media-model-illuminates-current-wfa-and-mrc-initiatives/…2) https://www.rmt.solutions/arf-model.html)
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