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December 4, 2018.

Today on RBDR: Advertisers and ad sellers hope new digital measurement-experienced executives in charge at comScore and Nielsen will lead to more customer-centric approaches in their traditional research operations. (Link to original blog: https://www.businessinsider.in/media-measurement-giants-are-under-fire-and-theyre-betting-on-digital-marketing-talent-to-win-over-clients/articleshow/66867499.cms)

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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