Agile Research Update | RBDR

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August 19, 2019

Today on RBDR: The unofficial leader of agile research, Gutcheck CEO Matt Warta, provides us with an upbeat update of the movement. For more information: https://www.gutcheckit.com.

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Unilever’s Data-Driven Marketing Success / RBDR

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August 1, 2019

Today on RBDR: Unilever’s decision to adopt a data-driven marketing approach demonstrates for many other major companies how it can pay off. Find out how successful it has been early on, and why.

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Data Analytics Platform Difficulties / RBDR

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July 31, 2019

Today on RBDR: Establishing a fully functional and efficient data analytics platform inside an organization has many tricky steps to ensure that data scientists can deliver on their corporate assignments without being distracted or frustrated.

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Instagram’s Three Uses For Market Research / RBDR

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July 30, 2019

Today on RBDR: With over one billion users, Instagram is, step-by-step, building a reputation as a worthwhile market research tool. Hugh Beaulac in a CXL Institute blog highlighted three standout research opportunities which are producing valued results.

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“Branded Content” Strives for Television Acceptance / RBDR

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July 29, 2019

Today on RBDR: Bill Harvey explains the history of “Branded Content,” which I learned is a fancy way of referring to sponsoring a program–and Bill notes the current discussions about using branded content on television.

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