Focusing On Itself, Not Clients, Is Every Business’ Shortcoming | RBDR

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June 5, 2019

Today on RBDR: Companies have been known to focus too intently on themselves to the detriment of necessary concentration on its customers. Here are seven steps to capture that client information.

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Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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Growing Acceptance of Customer Lifetime Value / RBDR

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June 4, 2019

Today on RBDR: Don’t look now, but Customer Lifetime Value has caught on with marketers–and in spite of the normal difficulty in calculating it, CLV is only gaining credibility and complementary value with related metrics.

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Job Loss Fears Blocking Media Research innovation / RBDR

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June 3, 2019

Today on RBDR: Bill Harvey of Research Measurement Technologies sees
a problem brewing among media researchers, who are reacting to their fears of job loss by minimizing all risks, including any serious consideration of worthwhile innovation.

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Polling Failure Again… In Israel and Australia | RBDR

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May 30, 2019

Today on RBDR: Polling runs into more problems, first with exit polls in Israel n April, and with 16 distinct pre-election polls that all incorrectly predicted Australia’s election in May.

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