Bob Lederer RFL Communications, Inc.

CA Consumer Privacy Act Loosens Data Sales Restrictions / RBDR

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February 13, 2020

Today on RBDR: California’s Attorney General, Xavier Becerra, announced a proposed revision in the California Consumer Privacy Act, which went into effect January 1. Compliance begins July 1. The possible alteration more loosely defines personal information that would be permitted for sale.

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Bob Lederer RFL Communications, Inc.

Artificial Intelligence: Friend Or Foe of Marketing Creativity? / RBDR

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February 12, 2020

Today on RBDR: Artificial Intelligence has overcome the perception as a giant barrier of threatening people’s employment, but concerns remain. For instance, 56% of marketers are uncertain about whether AI and automation will harm or help their efforts.

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Bob Lederer RFL Communications, Inc.

Algorithm Boosts Marketing By Analyzing SM Data / RBDR

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February 11, 2020

Today on RBDR: University of Tokyo researchers say they have developed an algorithm which can analyze consumers’ social media entries to assist brand marketers in three very different ways.

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Bob Lederer RFL Communications, Inc.

Acquisition Activity Covets AI and Big Data Companies / RBDR

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October 30, 2019

Today on RBDR: According to data analytics and media company Global Data, look for a heavily-contested, mad scramble from businesses to find a way to gain control of a handful of still independent expert, powerful Artificial Intelligence and Big Data companies.

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Bob Lederer RFL Communications, Inc.

Three Market Research Uses Emerge For Instagram / RBDR

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October 17, 2019

Today on RBDR: With over one billion users, Instagram is slowly but surely gaining a reputation as a worthwhile market research tool. Hugh Beaulac in a CXL Institute blog highlighted three standout research opportunities which are producing valued results.

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