Nielsen Acquisition Update (2nd Bids Due This Month) | RBDR

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April 1, 2019

Today on RBDR: Second bids from companies which want to acquire Nielsen Company are due in April. The two supposed most interested bidders were reported to have dropped out last week, so what do we know about the situation?

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2019 Financials Beg Question of Fixing Nielsen | RBDR

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March 7, 2019

Today on RBDR: In Nielsen releasing its 2018 full-year financial results and Q4 figures, what surfaces are interesting pictures of company and units’ health & stability, short-term growth prospects and pros and cons of various acquisition possibilities.

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Potential Nielsen Acquirers Submit Their First Bids / RBDR

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January 29, 2019

Today on RBDR: Nielsen Holdings set Friday January 25 as the deadline for first bidders from potential acquirers. Reports suggest Nielsen management set a $10 billion asking price for the whole enterprise.

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Regarding New Top Executives at Nielsen, comScore

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December 4, 2018.

Today on RBDR: Advertisers and ad sellers hope new digital measurement-experienced executives in charge at comScore and Nielsen will lead to more customer-centric approaches in their traditional research operations. (Link to original blog: https://www.businessinsider.in/media-measurement-giants-are-under-fire-and-theyre-betting-on-digital-marketing-talent-to-win-over-clients/articleshow/66867499.cms)

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