Today on RBDR:
1) An IAB study in the United Kingdom states that the TV is no longer consumers’ dominant screen.
2) Ad campaign viewability is not as simple as current vendor providers may think. A Quantcast study claims that following current methods to optimize an ad’s online viewability may actually undercut the success of the campaign.
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Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Read it by clicking here.
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