Google Buys Healthcare Monitoring Technology | RBDR

August 17, 2017. Today on RBDR:

1) Google buys advanced health monitoring company that relies on smartphones to collect individual medical data.

2) The benefit of NOAA/National Weather Service data to improve project retail sales is being offered by Enhanced Retail Solutions to its clients.

3) A patent was awarded to Reveal Mobile for precise locating of mobile phones and prediction of where those devices will appear next.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here. To take Bill up on his offer, email him now!

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Mobile devices dominate internet traffic. IBM Watson’s customer engagement aims. (RBDR 11.03.2016)

Today on RBDR:

1) What Zenith media agency’s discovery about escalating dominance by mobile devices of Internet traffic means for the research field.

2) IBM’s Watson Virtual Agent launches as a tool for brands to boost their customer knowledge and then improve customer engagement.

RBDR is sponsored this week by Toluna, “In Touch With People.”

Experience the future of market research by discovering the possibility of automated insights with Toluna’s newly launched PowerConcept! PowerConcept is the latest addition to the Automated Insights suite available within Toluna’s QuickSurveys platform.

Learn more today! Visit their website for more information.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

What MRX participants want from their time. 3 challenges to Content Marketing ROI. (RBDR 07.14.2016)

Today on RBDR:

1) MARU/VCR&C reveals what research participants truly want as they participate in a research project.

2) What are the three biggest challenges in measuring Content Marketing ROI?

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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Twitter data licensing revenue increases. Annie Pettit on mobile survey creation. (RBDR 04.20.2016)

Today on RBDR:

1) Twitter’s data licensing revenues are growing faster than almost anything else in the company.

2) Annie Pettit is right about survey creation, arguing that devising surveys for mobile first can solve multiple research problems.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities.

And, consider today’s advice from KL Communications President Kevin Lonnie:

With increasing pressure to demonstrate ROI out of the research function, customer co-creation provides an opportunity to boost the odds of a successful product introduction.

Find some low hanging fruit, where nothing has worked particularly well in a long while, but also be very selective and wait for the perfect opportunity. Aim for the fences, but protect yourself by keeping expectations low.

Visit their website to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

TV loses dominance with consumers. Ad optimizing may undercut reach. (RBDR 02.15.2016)

Today on RBDR:

1) An IAB study in the United Kingdom states that the TV is no longer consumers’ dominant screen.

2) Ad campaign viewability is not as simple as current vendor providers may think. A Quantcast study claims that following current methods to optimize an ad’s online viewability may actually undercut the success of the campaign.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Read it by clicking here.

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